Build. Learn. Own.
We build what your team needs.
Then we teach you to own it.
We help nonprofits and small businesses become AI-native by building the foundation with you, training your team through the real work, and staying close when you hit a roadblock or want to take it further.
What we do
What we can build together.
Where to start
Start with a Shadow Session.
We spend 4 hours inside your team's real workflows → then show you what to fix, what to build, and where your team can take ownership.
Shadow Session
Typically $1,500–$2,500
We embed with your team for half a day, watching how you actually work, not how you think you work. You walk away with a clear set of priorities and options, no strings attached.
- 4-hour working session with your team
- Observe real workflows, tools, and friction points
- Written recommendations and quick wins
- Clear options for next steps, no pressure to continue
How the partnership works
Understand
We watch how your team works, identify the real bottlenecks, and decide together what is worth changing first.
Build
We create the website, app, automation, or operating foundation alongside your team and explain the decisions as we go.
Learn
Your team learns through the actual project: how to frame problems, direct AI, evaluate the work, and improve what we built.
Own
You leave able to run and extend the work. Bring us back for roadblocks, a second set of eyes, or the next level.
What this looks like
Before and after.
AI & Automation
Intake, follow-ups, and recurring reports were all running by hand, so the team kept losing hours to the same work every week.
One connected workflow now routes requests, sends same-day follow-ups, and generates the recurring report automatically.
10 hrs/week saved · Manual coordination dropped to exception handling only
Web
The site explained the organization, but visitors still had to work too hard to understand the value and what to do next.
The homepage and conversion path were rebuilt around one clear message, one clear action, and a simpler page structure.
2x signups · More action from the same traffic
Apps
Critical operations lived across disconnected spreadsheets and manual updates, so no one trusted what was current.
A custom internal tool replaced the patchwork with one shared system for tracking work, status, and reporting.
6 to 1 · Six spreadsheets replaced by one live source of truth
Strategy
The team knew something had to change, but every priority felt urgent and no one agreed on what should happen first.
A focused strategy sprint turned the backlog into a clear sequence: what to build first, what to defer, and what was not worth doing.
Clear roadmap · Execution started with shared priorities instead of debate
Why us
Operator. Builder. Teacher.
Luna Roja is led by Abraham Velazquez, a product and engineering leader with 15+ years building products, teams, and systems across startups, nonprofits, and enterprise tools used by millions.
I help teams ship faster, reduce operational drag, and learn the product, design, engineering, marketing, and data instincts that make AI genuinely useful.
Meet AbrahamBuild it. Learn it. Own it.
Show us what your team wants to improve.
We'll help you choose the right first move.