Built by operators. Focused on outcomes.
A small, senior team led by 15+ years of product and engineering experience, operator-led, AI-amplified, and execution-focused. Not a big agency. Not a solo freelancer.
Not a large agency. Not a solo freelancer.
A small team of experienced operators who work directly with you, without layers, handoffs, or overhead.
Founder
Abraham Velazquez
Founder & Principal
I've spent 15+ years building products and teams at the intersection of technology and mission, from startups to nonprofits to enterprise tools used by millions.
Luna Roja exists because most organizations I've worked with have great ideas and the drive to accomplish them. They just need technology and execution that keep pace. I started this to bridge that gap, without the overhead of a big agency or the limits of a single freelancer.
I work directly with every client. No account managers, no handoffs. If you hire us, you get me.
What makes us different
We execute. Not just advise.
Senior experience, applied directly.
You get 15+ years of product and engineering experience, not filtered through account managers or junior staff. Direct access, direct results.
We stay until things work.
Most agencies stop at recommendations. We stay involved through implementation and don't consider a project done until it's actually running.
AI-amplified execution.
AI isn't a pitch for us. It's how we work. We use it to move faster and go deeper than any team our size should be able to.
Enterprise-quality results without enterprise timelines or budgets.
How we work
Remote-first across the U.S. with Bay Area on-site options.
Most engagements happen over video, async review, and direct collaboration with the people doing the work.
In-person working sessions are available for teams nearby when being in the room will move the work faster.
1 to 3 day sprints for a focused build or systems reset, priced as premium execution work.
Working style
Opinionated. On purpose.
We have strong opinions about quality, the open web, and what actually works. That makes us effective partners for people who share those opinions, and an honest mismatch for those who don't.
Things we like
- Open source, open standards, open web
- Responsive design that works on every device
- Accessibility as a baseline, not a feature
- Beautiful content that respects the reader
- Minority-owned businesses and real-mission orgs
- AI used thoughtfully, not as a shortcut
Things we don't
- Glass ceilings
- Cut corners
- Sloppy code
- Inaccessible websites
- AI hype without substance
- Projects that don't ship
Expertise
What we know well.
Technology
- AI tools & workflow automation
- Modern JavaScript (React, Next.js, Astro)
- Mobile (React Native, iOS, Android)
- Backend & API development
- Cloud infrastructure & DevOps
Design & Brand
- Visual identity & brand systems
- Market positioning & messaging
- UX design & information architecture
- Accessibility & inclusive design
Strategy
- Product strategy & discovery
- Technical architecture & planning
- Technology audits
- Fractional CTO advisory
- Nonprofit technology
What is your big idea?
Tell us what you're working on. We read every message
and respond within one business day, usually faster.